Aquascutum first appeared around 1854, the brain child of John Emary and the Mayfair Tailor group. Emary was the first person to patent a fully water proof textile. This then gave birth to the legendary brand that is Aquascutum. Latin translation of the word water shield. The brands iconic Trench coat was worn by the British Army in both world wars. The development of Wyncol helped Edmund Hilary in his ascent of Mount Everest in 1953. The high tech fabric was a mix of cotton and nylon which was capable of stopping 100mph winds. Aquascutum over the decades has become a world famous brand known for its quality, style and iconic check detailing. Not only that but has innovated methods and materials used throughout the industry today.