Triple Wimbledon champion Fred Perry founded his brand in 1952, designing the first Fred Perry pique tennis shirt himself the same year. Adopted by generations of British subcultures for over 60 years, the Laurel Wreath is still worn as a badge of honour today. The brand not only helped push the tennis polo shirt to the forefront of fashion but the brand has evolved over the many years and now boasts a timeless contemporary silhouette which has become synonymous with the brand.
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